Frequently Asked Questions about School Video Production

FREQUENTLY ASKED QUESTIONS

Thinking about starting a school video production is one of those things that often raises more questions than answers in the initial stages. Frequently asked questions such as How much will my school video cost? How long will it take to film my school tour film and who should I include in my school video production? These are all very common questions when schools first consider video marketing and rightfully so. Video production can be a daunting task for many, especially when you have no experience in the area and you’re not sure where to begin. It’s understandable, there are many variables to video that leave even some of the more experiences teachers stumped. Here are most common frequently asked questions in school video production, and some answers. If you can’t find the answer to your questions, please get in touch and we’ll try to answer them – and update this FAQ’s list!

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WHERE TO START

Don’t worry we can help you create your school video. First establish what you want your new video to achieve. Get in touch and we can advise you on the best way forward.

CALL US ON 0203 362 8288

How much does a school video cost?

This depends on the length and complexity of the project. Once we have assessed your requirements we will compile a fair, cost effective estimate. Our estimate is based on what we think is the most efficient way to make you video. We will work with you to maximise your budget. We can usually deliver several videos from one project! For more information please go to our COSTS page

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I don’t know where to start with my school video, can you help me?

Yes, we can guide through the entire video production process. We have a wealth of experience and are happy to advise you on the best way forward. We can suggest some great creative ideas which will wow your students and parents.

We suggest an initial virtual meeting to discuss your ideas and answer any queries you may have. Book a virtual meeting HERE or call 0203 362 8288.

What does a school video shoot involve?

It usually involves at least two crew, shooting with two cameras and lights. There might be more crew and equipment depending on the complexity of the brief. A typical secondary school video shoot takes two days. We aim to cause minimal disruption and execute the shoot quickly, efficiently and professionally.

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Can you help me with my scriptwriting?

This is a very frequently asked question. You may find you already have the ‘bones’ of your script within your existing marketing material or on your web site. We can help you adapt this content to create a script. If not we offer a scriptwriting service. Visit our RESOURCES page for more help.

How quickly can we see an edit?

Usually we can upload the first ‘rough-cut” edit within seven days of the shoot. This depends on the complexity of your brief and the number of different edits required. Once we have received your feedback we will then create your final video.

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Can I have music and a voiceover?

As music is a subjective choice, we can direct you to several recommended music library web sites and then we can organise the licence and purchase the track (included in our packages).

If one of your staff is confident they can deliver the voiceover that is great. If not, we can arrange a professional voiceover artist to narrate your script. We will find the perfect voice to match your video.

What is the quality of the video?

We shoot with Canon 4K cameras and lenses ensuring you get the very best picture quality. We utilise a number of different microphones making sure that we record crisp, clear sound. This combination ensures we deliver the very best video quality.

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Do you have DBS and insurance?

Yes. all our crew are DBS checked and we are fully insured. Combine this with decades of experience working in schools, rest assured you are in very capable hands.  We have Public Liability Insurance, Professional Indemnity Insurance and Employers Liability Insurance.

How do schools create a promotional video?

Before filming, you should identify the purpose of the school video:
• Is it attracting new students?
• Showcasing programs or extracurricular activities?
• Highlighting achievements and facilities?
• Or staff recruitment?

Clear goals will guide the tone, length, and content and above all know the audience.

Plan the content of the video.

• Create a script: what will be said, shown, and highlighted.
• Draft a shot list: classrooms, labs, sports, arts, events, teachers, and students.
• Outline the story flow: introduction → highlights → achievements → call to action.

Why do schools need promotional videos? frequently asked questions
What makes a good school promotional video? frequently asked questions

What makes a good school promotional video?

So a really good school video is made up of a combination of a well thought out script, a carefully planned schedule and some genuine testimony from students and teachers alike, about why your school is so great and how the ethos and values of the School connect with them. It is in this way that you will get material that is relatable to a receptive audience. All this combined with video that shows the school day, in well framed, correctly exposed shots with clear audio will create a great promotional film for your school.

How long should a school promotional video be?

We’ve made content for schools that runs to ten and sometimes even 15 minutes. This content was involved was developed to help students and parents the importance of a good attendance at school. We find that most of our promotional school videos are about four minutes in length.

How long should a school promotional video be? frequently asked questions
promotional video tells the school’s story in a compelling, visual way, helping attract students, build reputation, and connect with the broader community. frequently asked questions

Why do schools need promotional videos?

Schools need promotional videos because they are a dynamic and effective way to communicate the school’s strengths, culture, and achievements to prospective students, parents, and the community. A promotional video tells the school’s story in a compelling, visual way, helping attract students, build reputation, and connect with the broader community.

Here’s why they are important:-

  • A video gives families a real feel for the school environment—classrooms, teachers, students, and activities—better than brochures or text alone.
  • Often time poor parents will look at the schools video on line to decide which schools they will look at for their children.
  • Helps families quickly see if the school is a good fit socially and academically.
  • Builds the school’s reputation and credibility within the community.
  • Short, engaging videos are not only a great way to engage on the schools open evening but they are shareable online, boosting reach through social media, websites, and email campaigns.
  • Shows day-to-day student life and teacher engagement, giving an authentic view of the school’s values and atmosphere.

Why should we commission you?

As a specialist school video production company we are at home working within the school environment and most importantly, we know how to effectively work with students and staff and get the best from them.

We are professional, friendly, accommodating, helpful and ultimately want to exceed your expectations. Why not visit the TESTIMONIALS page to see why our school clients come back time and time again?

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WE HOPE WE HAVE ANSWERED YOUR FREQUENTLY ASKED QUESTIONS ABOUT SCHOOL VIDEO PRODUCTION?

FREQUENTLY ASKED QUESTIONS

Please do not hesitate to contact us if we can be of any further help.

CALL US ON 0203 362 8288 or fill out one of our contact forms.