Creating a brief
Who’s going to be on screen
Deciding the best places to film at your school
Before you talk to a video production company it’s a good idea to have a an idea of what you want to achieve with your video. Try and be as clear as possible about the objectives of the video, and the scope of your project. With careful planning it is possible to create several videos form one project, for instance a Promotional School Video and a 6th form introduction film .
Bring your Senior Leadership Team into the process early on and share with them the video production resources on this page. Getting clear communication from the top of the school as to the direction of the project is crucial. Discuss the purpose and goals for your video project and how it will be used after it is delivered. Decide on the tone and feel of the video and who is going to be involved.
It’s good to appoint a primary contact for the project. They will be the go between the production company and the school. Make sure to organise a schedule for the filming days, identify who will be filmed , and finalise the locations. Talk to the chosen video production team. This meeting can be done over the phone or in person.
We always want to visit the school prior to filming. It’s invaluable as it enables us to assess the filming conditions, familiarise ourselves with the geography of the location and also choose the best filming locations. More on this in the video production resources below.
Before the filming we ensure that the scripts have been reviewed and approved, interview questions discussed, and the schedule is finalised with locations confirmed. All these details will help ensure that the production phase goes smoothly.
Locations – Ensure all locations are clean, tidy and show off the school in the best light. Consider natural light and acoustics as these will affect the final image and audio quality.
Briefing – Brief any interviewees about the key messages you want to communicate in the video.
Warm up – When interviewing staff and students, give them time to warm up and feel comfortable in front of the camera. Some people like to have the script on an autocue system while others may prefer a more natural approach and speak freely.