SCHOOL SOCIAL MEDIA VIDEOS
The increased interaction with online video, especially amongst young people, means that you cannot afford not to have an armoury of short, bite sized school social media videos to distribute across your school social media channels. In short, social media for schools is an essential for your school or academy’s marketing mix.
PLANNING YOUR SCHOOL SOCIAL MEDIA VIDEOS
Ahead of filming your school promotional video, it is worth thinking about what your school social media videos should be about. Maybe you want to highlight a school specialism such as music or sport, or created a short advert for an event coming up later in the year. These subjects and ideas can then be considered when planning the filming schedule to ensure the appropriate footage is filmed.
After filming we will deliver the initial rough cut edits of your school social media videos. These are usually between 15-30 seconds in length. We recommend a fast paced edit with text overlays or even motion graphics for that extra impact. Because the videos are short, you need to fill that time wisely so planning is key for successful school social media videos.
SCHOOL SOCIAL MEDIA VIDEOS FOR PARENTS
If you are specifically trying to communicate with parents, school social media videos could be the answer. Choosing which social media platform to use could be different from the one used to target your students. Do some research and check what is the most popular platform for each demographic.
SCHOOL SOCIAL MEDIA VIDEOS FOR STUDENTS
As we mentioned earlier, the increased interaction with online video, especially amongst young people means you cannot afford to not use school social media videos to address this audience. The content needs to reflect the audience. It is important to get the flavour and nature of the video correct. Maybe make these a little more fun, use language and terminology that your students use. These all help to connect with that audience.
SCHOOL SOCIAL MEDIA VIDEOS FOR TEACHERS
Using school social media videos to recruit staff can be very successful. Short staff video testimonials explaining why your school is a great place to work are very powerful recruitment tools. Please check out our Staff Recruitment Video web page
SCHOOL SOCIAL MEDIA VIDEOS RETURN ON INVESTMENT
Creating a number of school social media videos from the exciting footage we shoot during filming the school delivers an excellent return on investment. If you’re looking to get your school social media videos planned, why not head over to Help page to get you on the right track. We have lots of school social media ideas there. Also check out the Costs page.
SCHOOL SOCIAL MEDIA VIDEOS – SCHOOL SOCIAL MEDIA VIDEOS FOR PUPILS – IS YOUTUBE SOCIAL MEDIA? – SCHOOL SOCIAL MEDIA VIDEOS FOR TEACHERS – SOCIAL MEDIA FOR KIDS – SOCIAL MEDIA FOR SCHOOL STUDENTS
EXAMPLES OF SCHOOL SOCIAL MEDIA VIDEOS
Ursuline High School social media video
A short school social media video teaser introducing the new T Level Digital Production, Design and Development qualification at Ursuline High School.
Greatfields Basketball Academy social media video
A short social media video promoting the new Greatfields Basketball Academy. Dream it, believe it, achieve it. An example of promoting a school offering that is unique to the school.
Swindon Academy social media video
A short school social media video to promote the sixth form offering. The filming for this video was scheduled within their promotional video timetable.
Swindon Academy social media video
An even shorter version, about 30 seconds long which doesn’t feature any of the interviews, just a succession of great imagery.
You may have a number of questions about commissioning school video production.
Here you will find the answers to the most frequently asked questions about school promotional videos.
If you cannot find the answer you are looking for please get in touch and we will be only to happy to help you out.
There are three very useful guides crammed with useful information about planning and shooting your school promotional videos, which are free to download:
- A Step by step guide to school video production
- Planning your school video projects
- Getting the best shots.
Watch our ABOUT US-Behind the scenes video illustrating how we make great school promotional videos.
